8 min read
The CAKE Framework: A Simple Way to Explain Good SEO
SEO is not only about understanding bots. It is about helping bots understand us—and the clarity, authority, knowledge, and experience behind our information.
Author
Ken Toh
Enterprise SEO and GEO leader
Ken Toh writes about enterprise SEO, generative engine optimisation, international organic growth, content systems, and practical AI automation.
Articles by Ken
4 published
4 min read
Search Growth Is an Operating System, Not a Collection of Tactics
A practical way to connect technical SEO, content, localisation, data, and team design into one system that can scale.
4 min read
A Practical Framework for AI Search Visibility
Move beyond mention tracking by examining the questions, evidence, entities, and source pathways behind AI-generated answers.
4 min read
Technical SEO at Scale: Start With the System
How to move from isolated technical fixes to controls that prevent recurring search defects across templates and markets.